Each line · its own rulebook
Tol ±0.5% price vs rule Channel claims · every line
Each SPA · its own clauses
Tol ±0 claim vs agreement
Your costs moved. Did your prices?You paid the claim. Was it owed?
Supplier increases land faster than your price file can follow. Twenty-plus lines each price by their own rules, and rebates you earned go unclaimed. We find every leak, size it in dollars, and your people rule on every fix.Claims and SPAs arrive in every format, the programs you fund rest on estimates, and quotes drift behind cost. We check each claim against the agreement as written, size every gap in dollars, and your people rule on every fix.
90 secondsyour file never leaves your computerno e-mail asked
3 minutessample claims, runs in your browserno e-mail asked
91% of distributors raised prices in 2Q26 33% still absorbed part of the increase — Baird–NAW survey, via Modern Distribution Management, Aug 2026 (opens the source in a new tab)
98% of repeat quotes reproduce the quote desk’s own price ladder — measured at RobbJack, October 2026 · how it was measured
Michael MacArthur · 30+ years at a manufacturer that sells through distributors AI held to your tolerance.
What distributors are up against · 2026 trade-press researchWhat manufacturers are up against · filings and research
All findings and sources- Cost moves faster than price 91% raised prices to cover higher costs (2Q26) Nearly every distributor raised prices this year, and a third still absorbed part of the increase. Modern Distribution Management, Aug 2026 (opens the source in a new tab) · details: Nearly every distributor raised prices this year, and a third still absorbed part of the increase. Run the Margin X-Ray
- Even the biggest lag −40 bp Fastenal price/cost gap, Q2 2026 Even the largest distributors are losing the race between cost and price. Fastenal’s SEC filing, Jul 2026 (opens the source in a new tab) · details: Even the largest distributors are losing the race between cost and price. Replay a 2026 cost shock
- Twenty lines, keyed by hand 7–14 days to load a supplier cost change by hand Cost updates keyed by hand are slow, and the errors add up. According to Intuilize (vendor) · Modern Distribution Management, Apr 2026 (opens the source in a new tab) · details: Cost updates keyed by hand are slow, and the errors add up. Run the Margin X-Ray
- Rebates owed, never collected 60% do not trust their rebate data Most manufacturers and distributors do not trust their own rebate data. According to Enable (vendor) · Industrial Distribution, Jan 2025 (opens the source in a new tab) · details: Most manufacturers and distributors do not trust their own rebate data. See the Rebate & SPA Desk
- Claims you pay 6–15% of claims failed basic validation, per ProfitOptics Some of the claims manufacturers pay would fail basic checks. According to ProfitOptics (vendor) · ProfitOptics, Apr 2026 (opens the source in a new tab) · details: Some of the claims manufacturers pay would fail basic checks. Audit claims in the Channel Clean-Room
- Programs you fund +42% accrued customer program incentives at one public manufacturer (2025) On the manufacturer’s side, what is owed to distributors is large, growing and an estimate. Hubbell’s SEC filing, Feb 2026 (opens the source in a new tab) · details: On the manufacturer’s side, what is owed to distributors is large, growing and an estimate. See the maker’s side of the Rebate Desk
- Program data nobody trusts 60% do not trust their rebate data Most manufacturers and distributors do not trust their own rebate data. According to Enable (vendor) · Industrial Distribution, Jan 2025 (opens the source in a new tab) · details: Most manufacturers and distributors do not trust their own rebate data. Clean point-of-sale data first
- Cost outruns the quote +550% tungsten price in 14 months Carbide costs jumped, and surcharges now change faster than most price books. Cutting Tool Engineering, Jul 2026 (opens the source in a new tab) · details: Carbide costs jumped, and surcharges now change faster than most price books. See the Quote Desk Inbox
About 113 trade-press, survey and filing sources read, 2023–2026 · vendor research is always named as vendor research
Start where the money leaks.
Pick your departments. Watch your shop floor build itself.
Grinding09:50
89%
spindle time
6 grinders since 06:00
Inspection09:50
3/4
first parts passed
1 fail · GR-5 at 09:20
Finishing09:50
5
lots out for finishing
1 past the promised turn
Shipping09:50
9
orders shipping today
Next pickup 10:45
The programs you fund, the prices you quote, the floor you run.
- Rebate programs you pay Rebate & SPA Desk, the maker’s side Validate every distributor claim against the agreement, find the money you owe as well as the money you shouldn’t pay, and know the programs you fund before the auditor asks.
- Price files and quotes Quote Desk Inbox One morning’s quote requests sorted into lanes. Nothing hidden, every hold-back explained. or check a price file in the Margin X-Ray
- The shop floor Shop Pulse Pick your departments. Watch a live plant dashboard build itself.
Vendor costs change on their own schedule, your system cost later, your sell price later still. Every day in between, margin leaks in three places:
- Prices that didn’t keep up A supplier increase that never reached the sell price. A cost that no longer matches the supplier’s file. A tariff surcharge billed on every receipt and never priced in. Replay a 2026 cost shock
- Money owed to you Rebates, SPA credits and ship-and-debit claims you earned and never filed, or filed short. Cash that sits with your suppliers until someone asks for it. See the Rebate & SPA Desk
- Deals past their terms A contract that expired months ago and is still being billed. A handshake discount nobody wrote down. A box priced as one piece. Rule on them with Decision Cards
Distributors claim on their schedule, your programs accrue on yours, and raw material moves on neither. In between, margin leaks in three places:
- Claims you shouldn’t pay A claim filed after its window, a cap already used, last month’s claim sent again, a rate above the SPA. Once paid, it rarely comes back. Audit the claims
- Programs you fund Growth, volume and co-op programs promised to distributors, estimated all year and settled when the year closes. See the maker’s side
- Quotes behind cost A repeat special quoted at last year’s cost, a surcharge that never reached the quote, a price file distributors don’t trust. See the Quote Desk
The pricing-rules problem
Twenty lines. Twenty rulebooks.
Your price file isn't one price list. Every supplier line has its own way you buy and its own way you sell: a multiplier off list here, cost-plus by class there, a bracket matrix, a net sheet, a buying-group contract. Almost none of it is written down. Here is one fictional distributor, line by line.
- Line 1 Out · leak
Carbide end mills & drills
Kestova Carbide (fictional)
Multiplier off list- Buy
- Supplier list × 0.42, discount group C3; a tungsten surcharge billed as its own invoice line
- Sell
- Book = supplier list; Tier A pays list × 0.68
Found: The surcharge never reached item cost, so margins read 9 points higher than they are.
- Line 2 Out · leak
Solid carbide end mills
Halcyra Carbide (fictional)
Multiplier off list- Buy
- List × 0.45, with two surcharge steps this year
- Sell
- Supplier list × 0.90
Found: The second surcharge reached cost on 140 items but never the sell price.
- Line 3 Out · leak
Taps & threading
Vorlex Threading (fictional)
Multiplier off list- Buy
- List × 0.50; a new list effective March 1
- Sell
- Supplier list × 0.95
Found: 212 items still sit on last year’s list, so the whole line runs about 6% behind its own rule.
- Line 4 In tolerance
Taps
Tessaly Tap Works (fictional)
Cost-plus- Buy
- Net cost from the supplier’s monthly price file
- Sell
- Cost × 1.52 by product class
Found: On its rule, item by item. Nothing to fix.
- Line 5 Out · leak
HSS & cobalt drills
Quenmark Drills (fictional)
Multiplier off list- Buy
- List × 0.48; annual increase every February
- Sell
- Supplier list × 1.00
Found: Repeat customers kept paying last year’s price: the increase reached the book, not the invoices.
- Line 6 Out · leak
Drills, no price file
Brightholm Drill Co. (fictional)
Cost-plus- Buy
- Increases arrive as PDF letters; costs keyed by hand
- Sell
- Cost × 1.50 by product class
Found: Cost never updated after the spring letter: nine months stale across the line.
- Line 7 In tolerance
Band saw blades
Sawtrell Blades (fictional)
Multiplier off list- Buy
- List × 0.40
- Sell
- Supplier list × 0.88
Found: On its rule. Nothing to fix.
- Line 8 In tolerance
Coolant & cutting fluids
Aquilor Fluids (fictional)
Cost matrix- Buy
- List × 0.55, priced by container size
- Sell
- Bracket matrix: about × 1.66 on small packs, stepping to × 1.46 on drums
Found: Drums run thin on purpose. Judged by the matrix, not a blanket margin target: no false alarm.
- Line 9 Out · leak
Vises & workholding
Gripforth Vises (fictional)
Multiplier off list- Buy
- List × 0.60, plus a castings tariff surcharge
- Sell
- Supplier list × 0.92
Found: The tariff surcharge is billed on every receipt and was never built into the sell price.
- Line 10 In tolerance
Inspection & metrology
Valtern Metrology (fictional)
Multiplier off list- Buy
- List × 0.62
- Sell
- Supplier list × 0.90
Found: On its rule. Nothing to fix.
- Line 11 Out · leak
Tooling cabinets
Drawerline Storage (fictional)
Cost matrix- Buy
- Net price plus inbound freight on every cabinet
- Sell
- Bracket matrix on landed cost
Found: Inbound freight was never added to cost, so the biggest cabinets sell under their own matrix.
- Line 12 Out · leak
Fill-in buys from a master distributor
Tredwyn Master Distribution (fictional)
Cost-plus- Buy
- Net cost per the master distributor’s own sheet
- Sell
- Cost × 1.45 by product class
Found: The same Kestova end mill is set up twice under two spellings, at two prices. The counter finds the cheap one.
- Line 13 Out · setup error
Shop towels & wipers
Commodity line (fictional)
Cost-plus- Buy
- Net price sheet, no list price; bought by the case of 12
- Sell
- Cost × 1.28 by class, sold each
Found: Three items carry the case cost on an each price. A setup error to fix, not a loss to count.
- Line 14 Out · leak
Abrasives: discs & belts
Commodity line (fictional)
Cost matrix- Buy
- List × 0.38, packed in boxes of 50
- Sell
- Matrix by box
Found: Four items price a full box as if it were one disc.
- Line 15 In · your word
Gloves & hand protection
Commodity line (fictional)
Priced to market- Buy
- Net sheet with quantity breaks
- Sell
- Priced to market on purpose: basket items customers compare
Found: Under the line rule by design. Once you say “priced to market”, it stops reading as a leak.
- Line 16 Out · leak
Janitorial & sanitation
Commodity line (fictional)
Cost-plus- Buy
- Buying-group contract price, renewed every July
- Sell
- Cost × 1.22
Found: The group renewed at new costs in July. The price file is still on the old contract.
- Line 17 Out · leak
Bulk fasteners
Commodity line (fictional)
Cost-plus- Buy
- Priced per 100, by weight bracket
- Sell
- Cost × 1.60 by class
Found: A key-account contract still quotes the 2023 per-100 price. Nobody has reviewed it since.
- Line 18 In tolerance
Safety eyewear & PPE
Commodity line (fictional)
Multiplier off list- Buy
- List × 0.55
- Sell
- Supplier list × 0.80
Found: On its rule. Nothing to fix.
- Line 19 Out · setup error
Hose & fittings
Commodity line (fictional)
Multiplier off list- Buy
- List less a discount by group: group A at × 0.47
- Sell
- Supplier list × 0.70
Found: 64 items were costed at the wrong discount group, so cost reads high and quotes go out high.
- Line 20 In tolerance
Tape, ties & shop supplies
Commodity line (fictional)
Cost-plus- Buy
- Net cost, some direct and some through the master distributor
- Sell
- Cost × 1.55
Found: On its rule, whichever way it was bought. Nothing to fix.
Is this your file? Ask it.
The free Margin X-Ray reads each supplier line's sell rule from your own price file, shows you the rule it found, and asks: is this your rule? Lines it can’t read with confidence are marked “not judged”, never guessed. The Margin Diagnostic then goes line by line, buy side and sell side.
Try it · three lines, ten seconds
Is this your rule?
We read the rule each supplier line's prices sit on. You confirm it or correct it, and every price is measured against your rule, not ours. Prices within ±1% of the rule are in tolerance.
-
Abrasives · Vorlex (fictional)
We read Sell at supplier list × 0.70
Abrasives: each price measured against the rule Item Price Rule Deviation VX-4410 12.88 12.88 +0.0% VX-4412 15.47 15.47 +0.0% VX-5030 28.70 28.70 +0.0% VX-5034 30.10 32.55 −7.5% VX-6120 6.86 6.86 +0.0% VX-6124 9.07 8.82 +2.8% 4 of 6 on rule · 2 off it
-
Safety · gloves · Halcyra (fictional)
We read Cost-plus: 30% gross margin
Safety · gloves: each price measured against the rule Item Price Rule Deviation HC-N100-L 10.50 10.50 +0.0% HC-N100-XL 10.50 10.50 +0.0% HC-C220-M 17.00 17.00 +0.0% HC-C220-L 15.20 17.00 −10.6% HC-K500 31.00 31.00 +0.0% HC-K510 34.50 34.50 +0.0% 5 of 6 on rule · 1 off it
-
Cutting tools · drills · Kestova (fictional)
We read Sell at supplier list × 0.62
Cutting tools · drills: each price measured against the rule Item Price Rule Deviation KS-2210 39.68 39.68 +0.0% KS-2214 44.33 44.33 +0.0% KS-3305 54.56 54.56 +0.0% KS-3310 59.77 59.77 +0.0% KS-4420 70.80 73.16 −3.2% KS-4425 81.84 81.84 +0.0% 5 of 6 on rule · 1 off it
Sample data · fictional distributor On your own file, the Margin X-Ray reads every supplier line this way and asks the same question. Run it free
Built on RobbJack's own data first.
Mike MacArthur has been part of the RobbJack team, a precision carbide cutting-tool manufacturer that sells through industrial distributors, for over thirty years. Every method here was built and proven on RobbJack's pricing, quoting and order data before it was offered to anyone else.
See it for yourself: the Margin X-Ray runs 35 distributor checks on a sample distributor or on your own files, right in your browser. Every finding comes back as a count, a dollar estimate and real example rows.
- 97% of purchase-order lines read correctly by AI. Blind test on 1,395 real purchase orders the AI had never seen: each line it read was graded against what RobbJack’s order desk entered. As of October 2026.
- 98% of repeat quotes reproduce the quote desk’s own price ladder. Share of RobbJack’s past repeat quotes where the quote engine produced the same price ladder the quote desk had quoted. As of October 2026.
- 20 automated pricing-rule checks run on every change. Count of automated checks on RobbJack’s pricing rules that run every time a price changes. As of October 2026.
- 92% of priced SKUs repriced to current material cost, with every SKU accounted for. Share of RobbJack’s priced SKUs whose price was rebuilt on its current material cost. As of October 2026.
- −75% quote-engine pricing error. Change in RobbJack’s quote-engine pricing error after the rebuild. As of October 2026.
- Measured at RobbJack and published with RobbJack’s written authorization, as percentages and counts only.
Nineteen live demos. No sales call required.
Every one runs in your browser on a fictional company, or on your own file where it says so. Nothing you drop in is ever uploaded. Start with these three.
- 01Flagship90 sec Margin X-Ray Drop a price file into the sealed chamber. It reads each supplier line’s own pricing rule, runs 35 distributor checks in your browser and ranks every leak. Open demo
- 02Calculator40 sec Leak Calculator Ten inputs. Every assumption shown and editable: sourced where a source exists, labeled illustrative where not. Get a range to take to your partner or board. Open demo
- 03Rebates2 min Rebate & SPA Desk Seven supplier programs, each with its own paperwork. Run month-end and watch every claim fill itself, get checked line by line the way the supplier will, and wait for a person to release it. Flip to the manufacturer’s side and the same rules read the same claims. Open demo
Also in the lab
- 04 Supplier Letters, Replayed
- 05 Tuesday at Meridian
- 06 Growth Radar Map
- 07 AI Test Bench
- 08 AI-Ready Product Data Audit
- 09 Replay 2026
- 10 PO & Quote Intake
- 11 Quote Desk Inbox
- 12 Decision Cards
- 13 Interview with Hank
- 14 Three Seats
- 15 Shop Pulse
- 16 Channel Clean-Room
- 17 Impact Report Studio
- 18 The Receivable You Can Sign
- 19 Blind Export Kit
Measure. Rule. Fix. Guard.
- A.1
Measure
A forensic scan of your item, price and customer data finds every problem and sizes it in counts and dollars.
- A.2
Rule
Each problem becomes a Decision Card your owner or GM answers in a minute. Your people decide; AI never sets your prices.
- A.3
Fix
Rulings are applied on a copy and returned as import files your own staff review and load. We never write to your ERP.
- A.4
Guard
Every ruling becomes a check that runs on every future change, so the same mistake can't quietly come back.
Start small. Keep what works.
Margin Diagnostic
A two-week margin X-ray of your real price file: every leak, sized, with the fix list.
from $5,000 ProjectData Decision Sprint
Thirty days: forensic scan, your rulings on Decision Cards, fixes loaded, checks that keep them fixed. Know your margin by customer, product and line before a buyer or lender asks.
from $15,000 Monthly desk · FlagshipMargin Guard
Watches cost against price every month so a tariff or tungsten move never sits in your margin.
from $3,500/moAll services and starting prices → or talk to Mike about where to start →
Your file never leaves your computer.
The Margin X-Ray runs entirely in your browser. The page shows a live bytes-sent meter that stays at zero, and it keeps working with your Wi-Fi off. On a paid engagement we keep your data only while our agreement is in effect, never train AI on it, and delete it within 30 days after it ends or whenever you ask, with a signed Certificate of Data Deletion.
We build websites that sell for industrial companies.
Fast, accessible, built from your ERP data, with AI features your customers actually use: product finders, competitor cross-reference, quote intake. This page grades its own speed and accessibility live.
